Advertising Worth Watching

Advertising Worth Watching^™We promise you’ll never look at a commercial the same way again.

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Advertising Worth Watching^™ … is a Diagnostic Model of the Health of Advertising Content.

Advertising Worth Watching^™ … is a 100-point Checklist of Advertising Worth Watching.

The More Boxes You Check, the Healthier the Message!

Advertising Worth Watching^™ …ensures that a Brand delivers an unbroken chain of Vision-Values-Voice^™

Advertising Worth Watching^™… Identifies and Prevents Brand Voice going horribly wrong …

… and Ensures Advertising that is Worth Watching.

… in Any and All Mediums

Advertising Worth Watching^™ Model… is based on the work of dozens of experts in Human Nature and Human Motivation.

… has been developed by BarBara Bools and Lydia Swan

We have a combined experience of more than 50 years in Advertising and Brand Consulting – We have watched and diagnosed more than 100,000 Commercials and Campaigns!